What is digital marketing?

Digital marketing is a multifaceted strategy aimed at targeting, reaching out to, and building relationships with customers online across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.

The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads than those that never post. SEO also boasts a conversion rate of 14.6  percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.